May is National Burger Month, and farm-fresh burger chain Farmer Boys is kicking it off with the launch of two charity initiatives: a Big Cheese burger matching campaign in support of local hospitals, and a T-shirt fundraiser in partnership with Feeding America. With May being burger month it makes sense that May 28 is National Burger Day.
“This pandemic has impacted everyone in many different ways, so we wanted to do our part to show our support for the hardworking health heroes in our communities, as well as helping those facing food insecurity during this time in partnership with Feeding America,” said Larry Rusinko, Vice President and Chief Marketing Officer for Farmer Boys. “Our guests have generously supported our in-store fundraisers year after year, so we wanted to provide unique ways for guests to help support the heroes on the frontlines and those in need during this uncertain time. They always amaze us with their giving spirit, and we are confident that together we can make strides to help our communities.”
The charity initiatives are now active and will continue through Sunday, May 17 at the local Farmer Boys in Riverbank. Every cheeseburger purchased at Farmer Boys will be matched burger-for-burger and donated to local hospital workers working on the front lines. Plus, Farmer Boys has introduced a limited edition T-shirt with the slogan “Do Good. Be Well. Be a Farmer.” available for purchase through their website. All proceeds from the T-shirt sales will be donated to Feeding America to support their efforts in helping those facing hunger and food insecurity during these uncertain times.