A new fitness business has opened in downtown Riverbank called Lifestyle U that is owned and operated by skilled fitness professional Danielle Lohmann and is on Santa Fe Street.
The official Grand Opening celebration and ribbon cutting occurred this past Saturday, Sept. 3. Friends, family, and clients attended the celebration to show their support for Lohman and her new business venture.
“It is amazing,” stated Lohmann regarding opening the business. “It is gratifying, it is scary, nerve-racking but I am so proud of myself and my family for putting up with me because it has been stressful.”
Client Pat Brown with the Escalon Chamber of Commerce was on hand and organized the ribbon cutting. Lohmann had a pair of oversized scissors and with her family by her side she cut the yellow ribbon. With a number of festivities planned for her guests, the grand opening also included a party at the end of the day with refreshments and food.
Lohmann spent the past two years working out of Vena’s Secrets and Wellness Studio and a year prior working out of her home. She is a certified personal trainer and running coach.
“I started running and I fell in love with just moving my body and I started finding different ways to move my body that sort of set fire in my soul and I went with it,” expressed Lohmann. “I am actually a founding member of the Body Positive Fitness Alliance where we help individuals get paired up with gyms or personal trainers in their area that work specifically with everybody.”
Lifestyle U offers one on one personal training, boot camp style classes with big groups, small group training with up to four people, spray tanning, and yoga.
The business was set up and designed by Lohmann and she is looking for other trainers to add as contractors to her business.
All fitness programs are individualized for that specific person’s needs like a client that she works with that is 75 and lifts weights three times a week or the client that she just walks with to help improve their fitness level.
“Fitness is for every body and not the already fit,” stated Lohmann. “The population of the United States has only 5 percent that identify as fit.
“So the typical gym culture markets towards the already fit. We market to the 95 percent that don’t identify as fit that might feel uncomfortable at a regular gym space.”
That’s where the specialized classes come in.
“We really try to be inclusive to everybody and we make workouts for everybody,” Lohmann noted.
For more information on classes and services visit Lifestyle U on Facebook or call 209-482-4168.
“Fitness is for everybody; all it takes is one step,” added Lohmann. “You can make one change and it can change your entire life.”