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Young Oakdale Entrepreneur Launches Bracelet Business
BRACE YOURSELF PIX 1
Young entrepreneur Kinzlee Page, 10, was busy offering her Brace Yourself products recently, setting up shop at the Oakdale Morning Market in late September. Photo Contributed

Kinzlee Page has a bright future ahead of her. The 10-year-old fourth grader at Magnolia Elementary School in Oakdale is embracing her entrepreneurial spirit and it’s being well received.

Her new business “Brace Yourself,” which was first launched in late August, has not only been a community wide hit, it has been so successful in the first couple of months that her mother Heather has had to step in and help.

“She’d been asking for months,” the youngster’s mother, Heather Page shared of her daughter wanting to start a small business, adding that “we were like no, it’s a lot.”

While many in the community have become familiar with her elasticized creations, what they may not know is how it all began.

According to the business founder’s mom, Kinzlee first began hand stringing bracelets while recovering from surgery at UCSF Childrens Hospital. A procedure to correct a complication she’s had since birth left Kinzlee in the hospital for five days to recover and then she spent another two weeks out of school.

Looking for ways to keep their energetic daughter busy, her parents invested in a bead kit.

“She would ask and ask and finally we thought okay let’s just do it,” Heather shared of her daughter’s desire to make the hobby into a business. “We just thought it was going to be a little thing and now it’s just taken off.”

With a variety of bracelet sizes from baby to plus size and at a price point of $3 to $5, the 10-year-old’s creations skyrocketed in sales during her first month of business.

The sales began with a 50-piece order from the Oakdale High School Sports Boosters, which sold out the first time through. According to Heather, the Mustang-themed bracelets have sold out at The Corral on the high school campus a total of three times now, with pages of additional orders coming in.

“She sold out at the football game three times,” Heather said.

Recognizing a need for speed and efficiency shortly after the business took off, the family invested in a Bead Spinner to help keep up with the demand.

The bracelet creator shared she’s inspired by varying colors, seasons, as well the holidays.

“We also made Halloween bracelets and gave them to Poppy’s Place,” Kinzlee said.

The young entrepreneur now also has retail space at that local consignment store, at 1214 W. F St., Oakdale.

As business continues to be good, mother Heather keeps track of orders to help her daughter stay on track. Money made from her creations goes primarily into a savings account, though provides for an occasional toy purchase as well.

“I love helping,” Heather said. “I’m happy to watch her succeed.”

Persons interested in Kinzlee’s Brace Yourself creations can find them and place orders via Facebook or Instagram.

BRACE YOURSELF PIX 2
Top sellers for the youth owned business Brace Yourself have been football-inspired bracelets. Photo Contributed